Making Your Own YouTube
Are you a fan of YouTube? If you enjoy watching free videos online, from a number of different genres, you may be a huge fan of YouTube. Although many internet users only watch videos on YouTube, there are many who also post their own YouTube videos. If you have never done so before, you may be wondering whether or not you really should. To determine whether or not you should make and upload your own videos to the YouTube website, you will want to examine the advantages or the plus sides to doing so.
Perhaps, the biggest advantage to making your own YouTube videos is that your videos can be just about whatever you want them to be. Popular videos on YouTube right now include comedy skits, video blogs, how-to videos, and music videos from up and coming artists. Whether you want to make a video blog of yourself or if you and your friends want to just have fun with a video camera, you can do so.
Of course, when making a YouTube video you will want to use your best judgment. Although YouTube accepts videos on a wide variety of different subjects, you will want to proceed with caution. You should always be cautious of online predators; therefore, you will want to be cautious about divulging too much information about yourself. You might not necessarily think about it, but you also want to make sure that you don’t record and post anything illegal on YouTube. It has been said that YouTube regularly works with law enforcement to help solve crimes. That just goes to show that you never really who is watching your videos or what the consequences for posting them might be.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
1 billion people visit YouTube each month globally
100 hours of video are uploaded every 60 seconds to YouTube
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network.
1. Tap Into The Horde of YouTube’s Traffic
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
2. Marketing On YouTube Will Help You Get Found On Google.
Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.
By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.
Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.
4 Top Tips For Using YouTube To Increase The Authority of Your Website
1. Get other website owners to embed your videos on their websites
Every time someone embeds your video in their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.
2. Associate your domain name with your YouTube channel
Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.
3. Get your videos shared on social media platforms
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.
4. Give your audience more options to consume
Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.
- 65% of people are visual learners
- 30% of people are aural learners
- 5% of people are kinesthetic leaners.
3. Grow Your Audience Worldwide
This is one of the biggest benefits of using YouTube for business.
Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.
If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.
In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.
Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.
Fun Fact: 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.
It’s also crucial to include several call-to-actions inside your videos, with annotations that link to:
- Other videos
- Content on your website
- Email auto-responder series
- Products and services on offer.